Build a solid online platform

Build a solid online platform

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For most small businesses and entrepreneurs, building a solid platform starts with your website (your home base).

Your website is your hub: a centralized place where people can go to learn more about what you have to offer, contact you, and interact and engage with your content.

Things like a clear message (what your business is all about), easy-to-use navigation, an opt in giveaway (so you can start building your email list), a contact page, an about page, and some type of valuable content are required.

SEO is an important piece of the puzzle, too.

Not an SEO expert? That’s okay. There are a ton of great resources out there that can help, including those who you already know.

Ask for help from those around you who have enough knowledge to help you get started. The Google Keyword tool is also a great resource if you want to start with at least finding out what keywords you want your website to rank for.

There is a lot that goes into building your platform, so much so that We have dedicated an entire series of posts from right here. Check that out to make sure you’ve got everything covered when it comes to building a solid platform.

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