First and foremost, it’s important that you understand what your business goals are – both short-term and long-term.
As you start to build and grow your online presence, you should be constantly asking yourself how each of your online efforts are helping you take a step towards your business goals.
Write your goals down so you can easily refer back to them when you’re checking to make sure that what you’re doing online is helping you take a step forward.
Don’t just build an online presence because you’re “supposed to”, build it strategically so that it can help your overall business goals.
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